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2027 EARLY BUY PROGRAM

Order early. Pay March 1. Start 2027 ahead.

Commit now and unlock better freight value, priority inventory and the flexibility to hold your cash until spring.
15%
Deposit today
Oct 30
Order deadline
Mar 1
Balance due

Pick your freight option

Your booking level is only the beginning — brand-specific incentives stack on top.

For new dealers

Silver

$10,000
Minimum booking

A strong start to building your 2027 assortment with early booking benefits.

Includes
  • Free freight on your opening order
  • 2027 promotional calendar for planning around key selling periods
  • Merchandise kit Black Loon merch and in-store assets
For high-volume dealers

Black

$50,000
Minimum booking

Maximum flexibility, best freight value, and premium merchandise rewards.

Includes
  • Free freight on every 2027 order, no threshold
  • 2027 promotional calendar for planning around key selling periods
  • Maximized merchandise kit everything in Gold, plus Olympus 1, Olympus 2 and Gridiron

How does Early Buy work?

Build your order, submit it, and we’ll handle the rest. Its that simple.

Shop across the GBL Portfolio

Build upto $10K, $20K or $50K+ to unlock Silver, Gold or Black tier benefits.

Submit your order. Only pay 15% once we review your order.

Still unsure? Here's four reasons to commit early

Booking ahead isn't just a discount. It changes what you can stock, what you pay to ship it, and when the money leaves your business.

#1
CASH FLOW

Secure Now. Pay on March 1.

A 15% deposit locks your entire 2027 program. The balance isn't due until March, so your capital stays in your business through the slowest months of the year.

#2
FREIGHT

Freight handled.

Combine brands into one order and qualify for free freight at eligible levels – up to every order you place in 2027.

#3
AVAILABILITY

Inventory that's actually there.

Booked units are allocated to you. No competing for stock when the season turns and everyone orders at once.

#4
MERCHANDISING

Free Gifts.

Earn more as you book more — from free merch to enhanced in-store support.